UK and EMEA market entry
Understand the opportunity, market and stakeholders.
Founder & Principal Consultant, Amperzand
Simon brings commercial and business-development experience across EMEA, with a focus on relationships, market entry and outcome-based client engagements. His industry experience spans Life Sciences account programmes, medical-device engineering services and MedTech/HealthTech market development.

Understand the opportunity, market and stakeholders.
Identify customers and partners for Life Sciences and MedTech work.
Help business owners and delivery teams define the process they want to improve.
Agree the scope and expected results with the customer and delivery team.
Work with cloud partners and delivery teams to discuss customer requirements.

Advising a US-based medical imaging technology company on UK/EMEA market positioning, alongside Life Sciences and technology conversations. Built AWS commercial routes and an agentic software delivery co-sell partnership.

Built UK MedTech/HealthTech go-to-market activity from a standing start, aligning stakeholders with AWS ProServe, NICE and NHS ecosystem partners and shaping outcome-based work packages around SaMD requirements, cloud delivery and data residency.

Led go-to-market activity, stakeholder engagement and digital-transformation engagements across public-sector accounts. This wider experience adds context in complex procurement and outcome-based delivery.

Led Life Sciences managed-service programmes across IT, laboratory and engineering disciplines, with a portfolio including Pfizer, Organon, Kite/Gilead, Biogen and J&J. Expanded consulting engagements with GSK, Sanofi, Lonza and MSD.

Led European commercial operations and expanded product-engineering services across medical devices, analytical instruments and IoT. Built sector relationships through Medica, Analytica and MedTech forums.
DeX can help turn agreed processes into software that organises records, prepares drafts and connects evidence for review.
Confirm the business problem, intended users and scope before requirements are prepared.
Capture requirements, map work, build software and verify behaviour against the agreed scope.
Your designated engineering, quality, regulatory and clinical reviewers retain their approval responsibilities.
Bring the process your team wants to improve. Start with its records, users and review gates.
Connect complaint intake, assessment, report preparation, corrective actions and trend review in one governed workflow.
Explore the workflowLink requirements, risks, design outputs, verification and changes into a connected device record.
Explore the workflowConnect software changes to requirements, risk controls, verification and release evidence, with human approval before deployment.
Explore the workflow